THE EVENING THAT STARTED IT
A conversation we almost missed.
It was an ordinary evening. Dinner was done, the kitchen was a mess, and our daughter was trying to tell us something about a fight at school. We were half-listening — tired, distracted, half-present in the way evenings often go.
She noticed before we did. So we put the phone down, found a blank piece of paper in a bag, and just started drawing with her. No plan, no purpose — just two parents and a child, paying attention.
In the next 25 minutes, she told us things we had no idea were happening in her life. All it took was a pencil and a piece of paper.
That evening became the first sketch of what is now My Big Feelings Book — not because we set out to build a product, but because we found something that actually worked for our family, and wanted other families to have it too.
the actual fridge page, 2024 ✏️
SIX THINGS WE WON'T BEND ON
The rules of the house
Paper beats pixels at bedtime
No wifi, no battery, no password. It just sits on the table, waiting for you to come home.
The child always leads
Every activity is designed so your child moves first. You simply follow — and follow with curiosity.
"No prep" is a feature
Exhausted parents aren't lazy — they're real. Everything should be usable within 60 seconds.
Indian families aren't a niche
Our festivals, languages, and joint families are the starting point — never an afterthought.
Grandparents are the superpower
Dadi and Nana already have what it takes — they just need a page handed to them.
Technology should disappear
Whatever we build behind the scenes should never be visible at the kitchen table.
MEET THE FAMILY
The people behind the pages
Father · Founder
Papa
Designer by training, father by priority. Tests every activity on the living room floor before anyone else sees it.
"Papa pehle. Founder baad mein."
The Honest Editor
Niharika
If a story doesn't ring true for an Indian family's evening, it doesn't make the cut. Final word on every single page.
"Would a real mother actually read this twice?"
The Free Spirit
Vanika
A curious explorer who asks "but why?" until you run out of answers. Most of our best drawing prompts started as her doodles.
"Can we make it more colourful?"
The Performer
Nitara
A naturally gifted singer with a competitive streak a mile wide. She's the reason every activity now has to be genuinely fun to "win" at.
"I want to do it again — but better!"
I never set out to build a parenting company. I set out to be a better father, and the rest followed. By training I'm a designer — twenty years of it — but nothing I learned in that time mattered more than the evening my daughter taught me to put the phone down.
Everything we make at Growing With Kid is held to one question: would a tired parent, at 8:30pm, actually use this with their child? If the answer isn't an easy yes, we don't ship it.
— Raghvendra Singh
Founder & father — Papa pehle, founder baad mein
OUR JOURNEY
- 2019
The sofa moment
A blank piece of paper, an ordinary evening, and a conversation we almost missed.
- 2021
First activity, shared with 12 families
My Big Feelings Book, hand-tested on real sofas across Delhi.
- 2022
The newsletter begins
Honest stories from our table, written without the Instagram gloss.
- 2023
Story collections shop opens
Six printable kits, one growing community of Indian parents.
- Soon
Bolo Buddy joins the family
A memory companion for the nights you can't be there in person.
Come sit at our table.
Start with one spark tonight, or browse a collection to print this weekend.